Social Media Marketing Services in Karachi & Pakistan

A social media marketing agency plans, produces and manages a business's presence across social platforms. In practice that covers six areas: strategy and audience research, content creation including design and video, scheduling and publishing, community management for comments and messages, paid advertising campaigns, and monthly reporting. Some agencies handle only content or only ads. DIGICS covers all six, and you can take some without the others depending on what your team already does well.

Agency pricing in Pakistan varies widely with scope, and you should be cautious of quotes that sound far below the market without explaining what is excluded. Our packages run from PKR 20,000 to PKR 50,000 per month, covering platforms, content volume, management and campaign work. The main things that move the price are how many platforms you need, how much video content is involved, and whether paid campaign management is included. Advertising budget is always separate from the management fee.

The same packages apply in Karachi as anywhere else in Pakistan, from PKR 20,000 to PKR 50,000 per month. Being based in Karachi does mean we can meet local clients in person for the initial discovery session and for content shoots where a project needs them, which is often useful for restaurants, retail and property businesses.

Social media management covers the ongoing running of your accounts: a monthly content calendar, scheduling and publishing, keeping profile information current, monitoring comments and direct messages, moderating spam, passing enquiries to your team, and reporting on performance each month. It sits between content creation, which produces the material, and advertising, which promotes it to a wider audience.

Usually two or three, chosen deliberately. The right mix depends on where your customers already are and what content you can realistically sustain. A restaurant or salon generally belongs on Instagram and Facebook. A B2B manufacturer or consultancy is better served by LinkedIn. An e-commerce brand often needs Meta platforms plus TikTok. Spreading a fixed budget across five platforms usually produces five weak accounts rather than one strong one, and we would rather recommend fewer platforms done properly.

Yes. Facebook and Instagram are the two most requested platforms among our clients and are included in every package tier. That covers page setup and optimisation, content publishing, Stories and Reels, comment and message monitoring, and Meta advertising campaigns on plans that include paid campaign management.

Yes, on plans covering three platforms or more. TikTok needs content produced natively for the platform rather than repurposed graphics, so it works best when your business has something genuinely watchable: food preparation, retail stock, transformations, demonstrations or personality-led content. We will tell you honestly at the planning stage whether your business has that material available.

Yes. LinkedIn management covers company page content, written thought-leadership posts, and lead generation campaigns where appropriate. B2B content is written rather than designed, so the work weighs more towards copywriting and less towards graphics than a consumer account would.

No. The monthly package fee covers strategy, content production, management and campaign work by our team. Your advertising budget is separate and paid directly to Meta, TikTok, LinkedIn or YouTube. We recommend a starting budget based on your objective and market during planning, and campaign spend is reported alongside results each month so you can see exactly what was spent and what it produced.

Between 12 and 24 static posts depending on your package, plus 2 to 8 reels or short-form videos. Those totals cover all platforms in your plan. Some content is adapted across platforms where the format allows, and some is produced specifically for one channel, since a LinkedIn post and a TikTok video have almost nothing in common.

Yes, and every package includes them, because short-form video now carries most of the organic reach on Instagram and TikTok. Depending on the project we work from footage you supply, from stock and motion graphics, or from material shot specifically for the campaign. Filming requirements are agreed and quoted separately if a project needs original video production.

Yes. Starter includes basic monitoring, Growth includes monitoring and replies, and Professional and Premium include full community management. We agree a reply tone and a set of standard responses with you first. Genuine enquiries are passed to your team with the context of the conversation, since pricing and availability questions are usually better answered by you.

Yes, on every package including Starter. The report covers reach, engagement, follower movement, best and worst performing content with an explanation of why, profile actions and website clicks, and paid campaign results where applicable. It ends with what we are changing next month as a result, which is the part that actually matters.

It can, and for many businesses in Pakistan it is the primary source of enquiries. Social media generates leads through several routes: direct messages and WhatsApp enquiries from organic content, lead generation campaigns that collect details in-platform, traffic sent to your website, and retargeting people who engaged but did not act. What we cannot do is guarantee a number of leads, because results depend on your offer, pricing, market and how quickly enquiries get answered. What we commit to is building the channel properly and reporting honestly on what it produces.

Paid campaigns can produce enquiries within days of launching, since you are buying reach directly. Organic growth is slower and usually shows meaningful movement over two to three months of consistent posting. The honest answer is that timelines vary considerably, and anyone quoting you a fixed timeframe is guessing. What genuinely affects it: your industry and how competitive it is, how well-defined your audience is, the strength of your offer, creative quality, which platforms you use, how consistently content goes out, how much advertising budget supports it, and how fast enquiries get answered when they arrive.

Packages run monthly. That said, social media rarely shows its full value in one month, since the first month is largely setup, research and establishing a content rhythm. We would suggest committing to three months mentally, even if not contractually, so there is enough data to judge the work properly.